Serenity Holidays was set up in the late 1980’s by Stephen and initially offered just flights and holidays to The Gambia in West Africa. The Gambia continued to be the main area of specialism for Serenity until 2003 with the acquisition of Sussex based tour operator, Holiday Places. This then added a range of European destinations to the company, including mainland France and the island of Corsica.
In recent years a mix of further acquisitions and organic growth has seen the introduction of Cape Verde and Senegal along with Turkey, Sardinia and Sicily to the Serenity Holidays portfolio.
Today Serenity Holidays employs around 100 staff in the UK at our offices in Fareham, Hampshire. Whilst we are still independently owned Stephen and Sandra have stepped back from the day to day running of the company. Managing Director Chris Rowles now overseas the daily operation of the business in the UK and in our Resort areas.
In the Autumn of 2007 Serenity Holidays success was recognized by the Travel Trade Gazette being voted Travel Company of the Year for 2007. A couple of months later we were recognized as the runner up in Sunday Times Travel Magazine “Best Tour Operator” awards.